Primark has entered the vintage clothing market through a new concessions concept.
The bargain fashion retailer has partnered with the Vintage Wholesale Company and launched a range of pre-loved items in its Birmingham store, reports Retail Gazette.
A similar concept is set to open in Manchester in the coming weeks and if they prove successful the company could look to expand the concept further to its branches in Gloucester and Cheltenham.
The concessions will operate under the brand name Worn Well by the Vintage Wholesale Company and items will hit 70s, 80s and 90s trends, including denim jumpsuits and shirts, spaghetti tops, printed sweaters and more.
The retailer has also promised that shoppers will be able to find big name brands such as Tommy Hilfiger, Nike, Converse, Levi, and Dr. Martens within.
Jermaine Lapwood, head of innovation and future trends at Primark, said: “We’re very excited to open our first vintage concessions in Birmingham and Manchester.
“Vintage clothing has increased in popularity over the last few years, and we know that our customers love creating unique looks by mixing old fashion with new.
“This concession will be the nostalgic bridge between generations, bringing curated retro fashion at great value.”
Riccardo Seaton, director of WornWell by the Vintage Wholesale Company, said: “We take great pride in sourcing high quality vintage clothing from around the world, and we’re excited to expand our business and offer once-off pieces of timeless fashion to customers in Birmingham and Manchester.
“Each item is unique. We want to inspire our customers to express their individuality and discover a love of vintage through wearing our clothes.”