What’s old is new again with Canadian jewelry line Folklor

‘Fuelled by unique connection, Folklor offers sparkle from the past in the hope for a more sustainable future.’

Article content

Rather than see it simply as “used,” Ontario-based entrepreneur Megan Mensink prefers to view pre-loved jewelry and accessory pieces as treasures with an untold story.

Advertisement 2

Article content

As the founder of Folklor, Mensink sources vintage jewelry finds ranging from engagement rings to chunky gold chains, restyling, repurposing and reselling them with the aim of reducing waste.

Article content

“Fuelled by unique connection, Folklor offers sparkle from the past in the hope for a more sustainable future,” she says of her online brand. We caught up with Mensink to learn more.

Q. For those who are not familiar, what is Folklor?

A. Folklor is a community-focused brand that encourages finding beauty in what already exists. Offering weekly curations of pre-loved jewelry, Folklor recognizes that beauty comes in many forms. We celebrate individuality and carry that spirit into our collection.

Q. What makes it unique?

Advertisement 3

Article content

A. With a focus on quality over quantity, each piece has been carefully selected for its emotion-evoking abilities. We look to avoid the wavering enthusiasm associated with trends and hope to become intimate parts of your forever collection. Updated with fresh sparkle weekly, there is always something new to explore with Folklor.

Founder Megan Mensink wears pieces from her vintage jewelry line Folklor.
Founder Megan Mensink wears pieces from her vintage jewelry line Folklor. Hilary Gauld Photography

Q. Who is the target customer?

A. Folklor does not have a target customer. Connection is a universal experience. Overall, we aim to provide an intimate and personal customer experience that encourages individuals to explore pre-loved before buying new. More sustainable shopping practices benefit everyone — and it does not hurt to sparkle along the way.

Q. What can you share about how you source/select your finds?

Advertisement 4

Article content

A. Each Folklor piece has been selected with the idea of creating a well-rounded collection. With a mix of classic staples, elevated basics, and a smattering of showstoppers, each piece has been selected for its timeless design and incredible craftsmanship and quality. With community as a guiding principle, we look to be inclusive of style and size.

Q. What is the price range for the pieces?

A. Folklor has a wide range of price points. Currently, there are pieces that range from $120 to $7,900. From pendants and studs to remarkable investment pieces, the goal is to spark connection irrelevant of price point.

Q. Lastly, where can people check out Folklor?

A. Browse our current collection of pre-loved jewelry at Folklor.ca, or come join our community on Instagram: @_folk_lor.

Aharris@postmedia.com

Advertisement 1

Comments

Postmedia is committed to maintaining a lively but civil forum for discussion and encourage all readers to share their views on our articles. Comments may take up to an hour for moderation before appearing on the site. We ask you to keep your comments relevant and respectful. We have enabled email notifications—you will now receive an email if you receive a reply to your comment, there is an update to a comment thread you follow or if a user you follow comments. Visit our Community Guidelines for more information and details on how to adjust your email settings.

Related Posts

Previous post Engagement trends 2022: jewelry experts share top picks you need to know
Next post Best UK beauty advent calendars 2022